See which ad brought each order to your store. In beta, Portantis also sends your real sales straight to Meta, so it learns from the people who really buy.
When Meta and the store disagree on sales, owners move budget on numbers they cannot check, and Meta learns from only part of their real buyers.
Portantis also runs orders, stock and product profit, so it can judge an ad by the orders and profit it really brought, which a tool that only sees the ad side cannot do. Order attribution runs today on a live store, and sending sales straight to Meta is in beta.
Meta and your store rarely agree on how many sales an ad brought. When the numbers disagree, every budget decision is a guess, and a good ad can look weak while a weak one looks fine.
Meta also misses some of your buyers, so it learns from only part of the people who really buy. Then the choice of which ads to keep rests on sales nobody can match to a real order.
Orders that came from a Meta ad show the ad that brought them, and the exact image or video when that is clear. You see which ads really sell.
What Meta says it sold sits next to the orders your store really received, with spend and trends. Alerts tell you when a product's ads start or stop, who stopped them, why, and how the product was selling.
In beta, Portantis sends your real sales straight to Meta, so it learns from more of your buyers. Nothing is sent until someone on your team tests it and switches it on, and one switch turns it off.
You see which ad brought each order in the Meta Ads menu. Sending sales straight to Meta (beta) is tested and switched on or off in the Meta Ads settings.
Before the AI suggests pausing a new ad, it looks at your real store orders too, so a good ad is not stopped just because Meta counted its sales late. After a pause it checks again and tells you if sales showed up after all. Its budget suggestions are based on what your products really earn. Pauses and budget changes wait for your OK, unless you have set a rule that lets them happen on their own.
Store orders that came from a Meta ad show the ad that brought them, and the exact image or video when that is clear. Your ads are ranked by the real orders they brought.
You stop guessing which ad sells and put money behind the images and videos that bring real orders.
See what Meta says it sold next to the orders your store really received, with the gap between them shown as its own number.
You decide on budget with the orders your store really got, not only with what Meta says about itself.
Before a pause is suggested for a new image or video, your real store orders are checked as well as Meta's numbers, so a good ad is not cut just because Meta counted its sales late.
Fewer good ads are stopped before their sales show up.
Each product's ad view shows Meta's figures next to your real profit: what you keep, the most an order can cost in ads before you lose money, and how many ad orders are already settled.
You grow products on real profit after refused parcels and returns, which Meta's numbers leave out.
Your team is told when a product's ads go live for the first time, come back, or all stop.
A product whose ads go quiet is noticed quickly, with the person or rule behind it already named.
Portantis checks that what Meta charged you matches your profit report and your products, and tells you plainly: balanced, or needs attention, with the difference shown.
No product looks more profitable than it is because some ad spend went uncounted.
One report per store: visits, cart adds, orders and average order, with where visitors come from, a product table and the daily trend.
You see whether a sales drop came from fewer visitors, fewer cart adds or fewer orders before you touch the ads.
In beta, Portantis sends your real store sales straight to Meta, so a sale still counts when Meta would have missed it.
More of your real sales reach Meta, so it learns from the people who really buy.
Sending sales to Meta starts switched off, with nothing leaving Portantis. Your team sends a test, checks that everything is ready, and only then switches it on.
You check it before anything reaches Meta, and one switch stops it.
For cash on delivery, a placed order is not money yet. In beta, Portantis also tells Meta when the buyer confirms the order and when the parcel is delivered.
Meta learns which buyers really took their parcel, the signal that matters most for cash on delivery.
Open order attribution, sort your images and videos by real store orders, and move money from ads that get clicks but no orders to the ones that sell. Meta's own count stays beside it.
A new video shows no Meta sales in its first days, but your store already has orders from it. Portantis sees them, so it does not suggest a pause.
Before you raise a product's budget, check the most it can pay in ads per order and how many ad orders were already delivered. A product whose parcels are often refused shows it here before you spend more.
When a product's last running ad stops, your team is told who stopped it and why, with recent sales, so someone can decide the same day whether to restart it.
At month end, see whether what Meta charged matches your profit report. Spend that no product owns is listed for each ad account, so no product looks better than it is.
In beta, your real sales go straight to Meta, so buyers Meta would have missed still count. You send a test first, and one switch turns it off.
For cash-on-delivery orders, the beta also tells Meta when the buyer confirmed and when the parcel was delivered, so your ads learn from parcels that were really collected.
The conversion report shows whether visits, cart adds or orders fell, per store and per product, so you know if the problem is traffic, the product page or the offer before you cut any budget.
| Task | By hand | With CAPI tracking |
|---|---|---|
| Matching Meta sales to store orders | Export Meta results and store orders, then match them in a spreadsheet, one ad at a time. | Each order already shows the ad that brought it, or the reason when it has none. |
| Rechecking an ad that was paused | Reopen the ad manager later and compare its numbers with store orders by hand. | Portantis checks again for you and tells you if the paused ad was selling after all. |
| Finding out who paused a product's ads | Ask around the team, then dig through the ad account history to see who paused what, when and why. | The alert names the person, your rule or a change made in Meta, with the product's recent sales. |
| Checking ad spend against the profit report | Add up spend per ad account, compare it with the profit sheet and hunt for spend no product was charged for. | You get a clear verdict, balanced or needs attention, with spend no product owns listed per account. |
| Sending your sales straight to Meta | Pay a developer to connect your store to Meta, then keep watching for sales counted twice or buyers Meta does not recognise. | Still in beta: you test it, confirm and switch it on yourself, and one switch turns it off. |
Status checked
CAPI tracking is the PortantisAI module that shows which Meta ad brought each order to your store, and puts what Meta says it sold next to the orders you really received. In beta, it also sends your real sales straight to Meta, so it learns from the people who really buy.
Meta does not see every sale your ads bring. CAPI tracking sends your real store sales straight to Meta, so it learns from more of the people who really buy. In Portantis this part is in beta. Seeing which ad brought each order, and comparing Meta's count with your store, are live.
No. Nothing is sent until someone on your team switches it on. You can send a test first, and one switch in the Meta Ads settings turns it off.
Meta counts the sales it can see, and it misses some. Portantis shows which ad brought each order and puts Meta's number next to the orders your store really received, so you decide on real orders.
No. You still see what Meta reports, with spend and trends, right next to your real store orders. You just no longer have to take it on trust.
Meta sees clicks and the sales it can count. It does not see your orders, your stock or what each product really earns. Portantis runs those parts of your business too, so it can judge an ad by the orders and profit it really brought.
No. A visit is only recorded when the shopper agreed to it in your store's cookie banner. If they change their mind, their visit is deleted and nothing from them is sent to Meta. The order still counts in your store figures.
Only real ad clicks count. An order stays unlinked when, for example, the shopper refused tracking, clicked on one device and bought on another, or clicked too long before buying. The reason is shown next to the order.
That is where it helps most. A cash-on-delivery order is not money yet, so in beta Portantis also tells Meta when the buyer confirms and when the parcel is delivered. Meta can then tell a collected order from one that was only placed. Nothing is sent until your team switches it on.
Only owners, admins and moderators of your workspace. In this beta they can send a test, switch it on once everything is ready, and use the emergency off.
In this beta, customer details such as email, phone, name and address are protected before they leave Portantis, so Meta can recognise buyers without receiving the raw details. Visit records are deleted automatically after a set time.
CAPI tracking is part of Portantis, now in closed beta. We set every founding store up by hand.
