Every new product needs a page, a photo set and video ads, and each one usually waits on a copywriter, a designer and a video agency before the first sale.
Forge makes all of it in one place, next to the orders, stock and ads the store already runs, and it publishes to the store and marketplaces only when a person clicks publish. It was built and proven on a live store running Portantis: 95% of product images made in the AI studio.
A new product waits on a writer, a designer and a video agency
Before a product can sell, it needs a page that explains it, photos the marketplaces accept and video ads worth running. That usually means briefing each piece separately, paying for each one and waiting for all of them before the first ad goes live.
The bill comes back for every colour, every season and every marketplace. When a video misses, you pay again to remake the whole thing, and what you learned about the product stays in someone's notes.
One place per product, from research to publishing
Each product gets one place in Forge for its research, page, photos, videos and where it is published. Forge learns the product, writes the page, makes the photos and makes the video ads. If something stops halfway, you never pay twice for work already done.
The page comes in your house style, with your offer, such as buy one, get one free, right in the title. The photo set includes a clean white-background photo for marketplaces and a size guide. Each colour gets its own product code and photos, and a listing can switch to a Christmas or Black Friday look and back in one click.
Video ads start from a goal you pick: sell, show how it works, clear doubts or explain. When everything looks right, one click sends the product to your store as a draft, with its variants and bundles, and to eMAG and Trendyol, with a barcode added for you.
Forge has its own section in the menu, with Products, Images, Videos, Creative Pulse, AI Avatars and Publishing.
What the AI makes, and what it holds back
Before writing a word, Forge studies the product: its real specifications, competitor prices and what buyers like and complain about. Then it writes the page, makes the photos and makes video ads with AI presenters and voice-overs you can reuse. It also tells you which videos each product is still missing.
Risky claims stay out until someone on your team checks the proof, and nothing is published until your team says so. A monthly budget you set keeps creative spending in check.
How it works
1Add the productUpload a photo, type its name and paste a few links about it.
2Forge learns the productYou get its real specifications, competitor prices converted to your currency, what buyers like and dislike, and a warning if your price leaves no profit.
3Page, photos and videos are madeA page in your house style, the full photo set and video ads for the goals you pick. Every version is kept.
4Your team checks and adjustsRedo any photo from a short note, redo one scene of a video, compare versions side by side and approve or reject any claim held for checking.
5Publish in one clickSend the product to your store as a draft and to every marketplace you set up, all at once.
What changes for you
Pay only for finished videos
Never pay twice for stopped work
Risky claims checked by a person
Store and marketplaces in one click
Every photo and video version kept
30 minutes from an idea to a live product
95% of product images made in the AI studio
Measured on a live store running Portantis in September 2026.
Forge, feature by feature
Product research, done for you
Before any words or photos are made, you get one research file per product: its real specifications, competitor prices and what buyers like and complain about. Everything Forge makes is built on it.
You choose where Forge looks: a few links you trust, your own notes and extra photos of the product.
Only facts that can be backed up make it in. Anything unsure stays empty for you to fill in, never guessed.
Forge suggests selling points from what buyers say, and your team keeps the ones it approves for each product.
Every fact shows where it came from, so anyone on the team can check it.
No more copying specifications between browser tabs, and every fact on the page can be checked by your team.
Know the lowest price that still makes money Beta
See the lowest price that still covers what you paid and your costs, and where your price sits next to competitors, with their prices converted to your currency. Courier, VAT, returns and ad costs are being added.
You enter your costs once, and every product uses them.
Your price is marked below, at or above the market, so you see at a glance where you stand.
No price yet? Forge suggests one and shows the profit left on each sale.
When a price would lose money or something is missing, pricing waits for you while the page and photos carry on.
You know before launch whether a price loses money on each sale, without competitor tabs or currency converters.
Risky claims checked before ads go live
Claims about the product that cannot be backed up stay off the page, photos and videos until someone on your team checks the proof.
Each held claim shows how risky it is and what proof it needs. A teammate approves or rejects it.
Approving needs a short note on what was checked, such as a test or a certificate. Every decision is saved with the product.
Ads never make up a customer, a quote, a review, a price, a discount, a guarantee or a result.
Only people you allow can make these decisions. An approval records that someone looked at the proof; it is not a safety certificate.
Promises that could get an ad rejected or bring complaints are caught before they reach a page.
Test a new price before you commit Beta
Try a new price, main photo or page layout on a live product, and keep the version that brought more orders.
Pick the product, the new price, photo or layout, and how long the test runs.
You see the orders and units each version brought, and your original comes back when the test ends.
You choose what to keep. Nothing changes on its own.
Coming: a suggested price test when your competitors change their prices.
A price change is decided on real orders from your own store, not on a guess.
Homemade-look video ads Beta
Cheap-looking, old-school ads can outsell polished ones. Forge makes videos with an early-2000s camera or home-video look, to run beside your studio-style ads.
Pick the 2003 look for any batch of videos, and every scene gets that old camera and TV-ad feel.
Find and reuse these ads in one place in your video library.
Run them beside your polished videos and see which one brings more orders.
You find out on your own orders whether the cheap-looking ad sells more, without paying a studio.
Podcast, hands-on and buyer question videos Beta
More kinds of video for every kind of buyer: podcast clips, hands-on demos, a buyer question answered on camera and practical tips from someone who does the job.
Live now: podcast clips, where a host and an expert talk about your product at a studio table, and hands-on demos where one of your buyers tells their problem, then shows your product working through their own eyes and hands.
In beta: buyer question, where a common question stays on screen while a presenter answers it, and pro tip, where someone in work clothes shares one useful tip about the product.
Fresh kinds of video keep your ads from getting stale and answer the doubts that stop a buyer at checkout.
Product pages written in your style
Forge writes the title, benefits, description and specifications, follows the style you describe once, and leaves alone anything your team already changed.
Describe your house style once: tone, who you sell to and what to always or never say. Choose which parts of the page Forge writes, in what order, and add sections of your own.
Anything your team edited by hand stays as it is, unless you choose to let Forge rewrite it.
Your offers, such as 1+1 free, go first in the title. Forge never makes up an offer.
Pick the language for each product, such as English, German, French, Spanish, Italian, Portuguese, Polish, Hungarian or Dutch. The page, the text on photos and the voice-overs all match.
The page is ready to review together with its photos, with no copywriter brief and no team edits lost.
White-background photos and the full photo set
Every product gets the same photo set you design once, starting with a clean white-background photo that marketplaces accept as the main image.
Design the set once: which photos you want and what each one shows, such as the main photo, gallery shots or a size guide.
The white-background photo becomes the main image on eMAG and Trendyol.
Each colour gets its own product code and photos, or uses a photo you already have.
Redo any photo from a short note and your own examples, put them in the order you want, and bring back any earlier version without paying again.
Every product and colour arrives with a full photo set, with no cut-outs or retouching, and a weak photo costs one redo.
Image ads for every kind of buyer
Pick products, layouts and who the ad is for, and get finished image ads. The words change with how ready the viewer is to buy.
Layouts such as urgency, four benefits, problem and solution, before and after, proof, premium poster and selfie headline.
Each ad speaks to where the viewer is: just discovering the product, comparing options or ready to order.
Nothing is made up. Offers such as 1+1 are copied exactly.
Save the ads that work and reuse them for your next products.
One request replaces a designer brief for every product and buyer, and each ad speaks to where its viewer is.
AI video ads made for your goal
Pick your products and what each video should do. Forge shows which messages each product is still missing and what it will cost before anything starts.
Goals: sell it, show how it works, clear up doubts, explain it, or turn it into a news report or podcast clip.
Forge suggests only the videos each product is still missing.
Fix one thing and keep the rest: a new opening, the product on screen from the first second, more energy, another voice or a shorter cut.
Parts that fail are redone at no extra cost, spending stays inside the monthly budget you set, and making a video never puts it in your ad account.
Several messages per product, paying only for finished videos, with no shoot, no editor and no full remake for a weak opening.
Bundles and gift offers
Turn any product into a bundle, such as two units plus a gift, and Forge keeps stock, cost and your store listing right for every piece inside it.
Every piece, gift included, counts against your stock.
The bundle cost stays up to date when you buy new stock at a new price, and you can set your own cost if you prefer.
Missing a piece? Create it right inside the bundle, and it stays hidden from your shop.
One bundle can cover every colour at once, and it goes to your store with the product when you publish.
Sell 1+1 and gift offers without a cost spreadsheet: stock and cost are right from the first order.
Publish to Shopify, eMAG and Trendyol at once
Set up each marketplace once. After that, a product goes to your store and every marketplace from one screen, with the white-background photo first and a barcode ready.
Shopify: a new product arrives as a draft with its variants, bundles and costs. An update never takes a live product offline.
eMAG, in each of its countries: everything eMAG asks for is checked before sending. Trendyol: you see exactly what will be sent before you upload.
Every product and colour gets its own barcode from the codes your business already owns.
Nothing is guessed. Your team decides once what goes in each detail a marketplace asks for.
The product is entered once, and each of the four channels gets its own details, photos and barcode from it.
See which kinds of ads bring sales
Creative Pulse shows which kinds of Facebook and Instagram ads sell best for the period you pick, so your next photos and videos build on what already sells.
For each kind of ad you see how much of your ad budget it got, how long it ran, and its best and weakest examples to watch.
Look at one ad account, one product, one period, or just images or videos.
Teammates who should not see money get a simple score instead, never spend or sales figures.
Every product, photo and video shows whether it is running in ads, stopped or never used, and a winning video can be remade in one click.
Before paying for new ads you know which kinds sold for that product, so your budget goes to more of what works.
What you can do with Forge
Sell a 1+1 bundle with a gift
Make an offer of two units plus a gift. Every piece, gift included, comes out of stock when it sells, and the bundle cost stays up to date as your supplier prices change.
Switch listings to Black Friday and back
Make a Black Friday version of the page, photos and videos. Your regular listing is kept safe, and one click brings it back after the campaign. Nothing reaches your store until you publish.
Add a new colour from one photo
Add the colour with its own product code and one photo. It gets its own white-background photo and barcode, and shows up in your store as a new colour when you publish.
Test a lower price before committing
Try a lower price on a live product and see the orders each price brought. Your original price comes back at the end, and you choose which one to keep.
Fill the video gaps across your range
Pick the products that need videos. Forge sees which videos each one already has, suggests the ones still missing and shows the cost before anything starts.
Image ads for every buying stage
Pick products and the layouts you like, such as before and after. You get image ads worded for people who just found the product, people comparing options and people ready to order.
Start stock and costs with the listing
When you add a product in Forge, you enter its supplier, purchase price and sale price. It is already in your catalogue with those numbers, so buying and stock know about it before the first order.
The work it takes off your team
Task
By hand
With Forge
Researching a new product's specs and prices
You open competitor pages one by one, copy the specifications into a document and convert foreign prices by hand.
The facts are ready in one place, with competitor prices converted to your currency, before any writing starts.
Writing and rewriting a product page
A copywriter gets a brief and sends a draft, and your team's fixes get lost when the page is rewritten.
The page comes back in your house style, and your team's edits stay as they are.
Making white-background photos for each colour
A designer cuts out the product and cleans the background for every colour, one photo at a time.
Every product and colour gets a clean white-background photo, ready as the main marketplace photo.
Entering one product into each marketplace
The product is typed again into Shopify, eMAG and Trendyol, each with its own details, photos and barcode.
You enter the product once, and one click sends it to your store and every marketplace, barcode included.
Fixing a weak video ad
The video goes back to an editor, and a weak opening can mean paying to remake the whole thing.
You fix only the weak part, such as the opening, the energy or the voice, and the rest stays.
Keeping bundle costs up to date
Item costs are added up in a spreadsheet and redone whenever a supplier price changes.
Bundle costs stay up to date on their own when you buy stock at a new price.
Everything Forge does
Status checked
Working today
One workspace per productResearch, page, photos, videos and publishing for each product, all in one place and made in one go.
Product researchReal specifications, competitor prices and what buyers like and complain about, ready before anything is written.
Price and margin checkWarns you when a price is too low to make money, and shows competitor prices converted to your currency.
Claim safety reviewRisky claims stay off your page until someone on your team checks the proof.
Product page writerTitle, benefits, description and specifications in your house style, without undoing your team's edits.
Complete listing image setThe full photo set, including a clean white-background photo for marketplaces and a size guide.
Image ads in proven layoutsReady image ads in layouts such as urgency, before and after, proof and selfie-style headline, for many products and every kind of buyer at once.
Goal-based video makerPick products and a goal, such as sell, show how it works, clear doubts or explain, and get finished video ads.
Presenter, demo and podcast videosPresenter pitch, selfie demo, hands-on demo, us versus them, news report and podcast clip, in cinematic, retro or stop-motion looks.
Scene-by-scene editingRedo one scene from a note, change its words, add offer text or swap the voice without remaking the whole video.
Pay only for finished videosSee the time and cost before you start. Parts that fail are redone free.
AI presentersPresenters you can reuse, with the same face, age, style and voice in every video.
Creative PulseSee which kinds of ads bring sales, best first, with how much of your ad budget each one gets and your strongest and weakest examples.
Remake a winning ad as yoursPick scenes from a competitor ad that works, get them remade with your product and compare both side by side.
Upload everywhere at onceOne click sends a product to your store, eMAG and Trendyol, with a barcode added for you.
In beta
Selling price calculatorThe lowest price that covers what you paid and your fixed costs, with the profit left on each sale. Courier, VAT, returns and ad costs are being added.
Buyer question and pro tip videosA common buyer question stays on screen while a presenter answers it, or someone who does the job shares one useful tip.
Homemade-look video adsOld-school ads with an early-2000s camera or home-video look, to try beside your polished ones.
Price A/B testsTry a new price, main photo or page layout on a live product, see the orders each version brought and keep the better one.
Director modeDirect one video yourself: pick the format, the presenter and your reference photos, and write what you want.
Custom video from a briefDescribe the ad you want in your own words and get a custom video made from it.
Coming next
Best video with every listingEvery new listing gets a video in the kind of ad that sells best for you.
Found by AI shopping assistantsHelps AI shopping assistants recommend your products when shoppers ask what to buy.
Questions about Forge
What is Forge in PortantisAI?
Forge is the PortantisAI module that turns a product photo, its name and a few links into a ready product page, a full photo set and video ads. Each product gets one place for its research, page, photos and videos, and one click publishes it to your store and marketplaces when your team says so.
What happens if a video comes out wrong?
You fix only the part that is wrong. One click tries a new opening, shows the product sooner, adds energy or makes a shorter cut, and you can redo a single scene from a short note. Every version is kept, and you compare them side by side before choosing.
Can Forge publish to eMAG and Trendyol?
Yes. Forge checks everything eMAG asks for before sending and shows you exactly what Trendyol will get before you upload. Your store gets the product as a draft with its variants and bundles, and one click sends it to every marketplace you set up.
Will the AI put claims on my page that we cannot back up?
No. Risky claims stay out until a teammate backs each one with proof. You keep the approved selling points for each product, so every photo and video carries a message your team signed off. Nothing goes to your store or a marketplace until a person clicks publish.
How do I keep creative costs under control?
You see the time and cost before a video starts, parts that fail are redone free, and you never pay twice for work that was already done. A monthly budget you set keeps spending in check. Pricing for Portantis itself is not published during the closed beta.
How is Forge different from a stand-alone AI image or video tool?
Forge sits next to your ads, orders and stock. Creative Pulse shows which kinds of ads bring sales before you make new ones, every photo and video shows whether it is running in your ads, and a finished product lands in your store, marketplaces and catalogue with its supplier and purchase cost already filled in.
What is still in beta or coming?
In beta: the selling price calculator, price tests, homemade-look ads, buyer question and pro tip videos, Director mode and custom videos from your own brief. Coming: a video in your best-selling ad style with every new listing, choosing store categories when you upload, a discount badge on the main product photo, and help so AI shopping assistants recommend your products.
Do I need to set up my prices before Forge writes the page?
No. The page and photos go ahead without them. The price check waits until you add what you paid for the product and your costs.
What happens to my regular listing during a Black Friday theme?
It is kept safe, and one click brings it back. If someone changed something by hand in the meantime, you choose which version to keep. Your store changes only when you publish.
Does a product test pick the winner for me?
No. You see the orders and units each version brought, your original comes back when the test ends, and the choice stays with you.
Can we use our own photos and videos?
Yes. Files your team uploads are marked as yours and can go straight into a listing, and a colour can use its own photo as its marketplace photo, with nothing new to make.
Can a designer work in Forge without seeing our numbers?
Yes. A designer can upload and manage product photos and videos without seeing prices, costs, margins, stock or sales, so outside designers can work on your creative without access to the numbers.
