Every day Portantis checks your Facebook and Instagram ads, shows the changes worth making and why, and makes only the ones you approve or your rules allow.
A losing ad keeps spending until someone notices, and the ad platform cannot see the owner's stock, cash or profit.
Portantis can, because it also runs the store's orders, stock and money, so every ad suggestion fits the real business. Nothing changes without the owner's OK, so they stay in charge of their budget. It was built and proven inside a live store that runs on it every day.
Checking ads by hand means opening the ad manager, scanning columns and guessing which numbers to trust. By the time you spot a losing ad, its budget is usually gone.
The costly mistakes repeat: ads keep running for products that are sold out, new ads get switched off before their sales are counted, and comments under the ads go unanswered while shoppers decide whether to buy.
Every day the Action Center lists the changes worth making: stop a losing ad, restart a good one or change a budget. Each suggestion says why, and you can see every ad that was checked, even the ones left alone.
You approve the exact change. Portantis makes it once, checks that it went through and later shows you how it turned out. Approve many changes together or pick the time they happen. Every suggestion stays inside the limits you set for spend, number of changes, stock and cash.
Around the list sit the tools to build and fix ads. Launch many ads at once from your library of images and videos, build a whole new campaign as one draft that starts paused, copy a winning ad, or swap a tired ad for a fresh video.
Meta Ads has its own section in the menu. The Action Center holds the daily list, Meta Studio is where you build and launch ads, and Comment moderation handles comments. You also find your images and videos, which ads brought which orders, and a history of every change. Creative Pulse, which shows which kinds of ads sell, sits under Forge.
AI picks the ad changes worth making, and a second AI checks each one on its own. You see both views and their reasons before you choose what to apply.
AI also writes ad texts in your voice, flags risky promotional wording and shows the cost first. It sorts comments under your ads into complaints, questions and spam, and drafts replies in your Page's voice. Automatic replies can be switched on only once the drafts have proven accurate.
96% of ad comments read and sorted by AI
Measured on a live store running Portantis in September 2026.Each day you get one list for your Facebook and Instagram ads: where to grow, what to stop, which winners to protect and which ads to watch, with the reason beside each.
The daily check of your ads is done before you arrive, and no ad is called a winner or a loser too early.
You approve the exact change on the exact ad. Portantis makes it once, checks that it went through, and keeps a record of who approved it and how it turned out.
Changes go live when you choose, exactly as you reviewed them, with a record of who approved what and how it turned out.
Set the lowest return you accept for an ad account or a single product. Portantis suggests stopping ads that fall below it, or stops them itself if you switch that on, but only once the loss is clear.
A clear loser stops inside your limits without anyone watching, and proven winners are never stopped because of a bad patch.
New images and videos get a fair start. Portantis compares what each one costs per order with your target and flags the ones losing money, so you can pause them before they eat your test budget.
New ads survive a slow start and late sales, while real losers are flagged before they drain the test budget.
Switch on stock protection for a product and its ads pause when it sells out. When stock is back, you check the relaunch and approve it with one click.
Budget stops going to a product you cannot ship, and restocked winners come back without rebuilding the campaign.
For each ad account you set the most it may spend a day, how many changes a day are allowed and how long to wait between them. Every suggestion stays inside those limits.
Budgets cannot run past the ceiling you set, and growth stops when stock or cash would not cover the extra spend.
AI reads the comments under your ads, sorts them and suggests a reply or a hide. Everything waits for your review until the drafts have proven themselves, and you switch on automatic hiding and replying separately.
Shoppers get correct price and stock answers sooner, and your team starts from sorted comments with drafts ready.
Pick a product, choose its best images and videos, and publish or schedule many ads at once, each with AI-written texts checked for risky promotional wording before anything goes live.
A product launch that meant writing texts and building ads one by one becomes a single batch you review once.
Choose products and Portantis gathers their best past ads into one new campaign, created paused for your review. It suits restocked products and old winners that were switched off.
Proven ads come back in one campaign you review, with no digging through old campaigns to rebuild them.
Try one change to grow a product while the setup that already makes money keeps running. You set the extra daily budget, the total extra spend and the most loss you accept.
You find out whether a bigger budget or a new idea really adds profit, with the downside you accept agreed before it starts.
Review your changes in the evening, pick the time they should happen and go home. Each one happens once at that time, and only if the reason for it still holds.
Turn on stock protection for your best sellers. When one sells out, only its ads pause and the budgets are kept. When new stock arrives, you bring the ads back with one click.
Instead of guessing what you can pay for an order, approve the target Portantis suggests for each product from its real profit and the margin you want to keep. New ads are then measured against it.
Set a period and a total budget. Portantis shows what you have spent so far, the daily pace that lands you on plan, and which products are ready for more budget.
Once the reply drafts have proven accurate, switch on automatic replies. Price and stock questions are then answered with current details, and anything unclear still waits for you.
After a restock, pick the products, keep winners only, and Portantis builds one paused campaign from their best past ads. Review it, then switch it on.
| Task | By hand | With Meta Ads |
|---|---|---|
| Checking every active ad each day | Open the ad manager, sort the columns, check the numbers against your orders and stock in other tabs, then decide which ads to touch. | A short list is waiting when you start the day, with the reason for each suggestion and a note on why the other ads were left alone. |
| Pausing ads for sold-out products | You find out late that a product sold out, hunt down every ad selling it and pause each one by hand. | When a product sells out, its ads pause on their own with budgets kept, and bringing them back takes one click. |
| Sorting and answering ad comments | Scroll through every ad's comments, hide spam one by one, look up prices and stock, and type the same answers again and again. | Comments arrive sorted, with replies drafted in your Page's voice for you to approve; the live store saw 96% of ad comments read and sorted by AI. |
| Writing texts for every new image or video | Write several texts and headlines for each image or video, then reread each one for risky promotional wording before publishing. | Ready texts and headlines for each one, in your voice and language, with risky wording caught before anything goes live. |
| Rebuilding campaigns for past winning ads | Dig through old campaigns for the ads that sold, note their links and rebuild everything by hand. | Pick the products, and a new campaign with their best past ads is ready for your review, paused until you switch it on. |
Status checked
Meta Ads is the PortantisAI module that checks your Facebook and Instagram ads every day and lists the changes worth making, each with its reason. You approve the exact change and Portantis makes it. The same place holds the tools to build and launch ads, and the moderation of comments under your ads.
Not unless you set a rule for it. Pauses, restarts and budget changes wait for your OK on the exact change. Protections you switch on, such as stopping losing ads or pausing a product's ads when it sells out, act on their own inside your limits. Bringing ads back after a restock still waits for you.
So you never rely on one view. Each suggestion gets its own second check, with its own reasons. When the two disagree, you see both side by side and decide which to apply.
New images and videos get a fair chance before they are judged, and they are judged on your real sales, not only on what the ad platform reports. If late sales change the picture after a pause, you are asked whether to turn the ad back on.
Yes. Meta Ads covers advertising on Facebook and Instagram. Comment moderation sorts comments under your ads into complaints, questions and spam, drafts replies in your Page's voice and hides abusive comments once you approve. Proof from a live store running Portantis: 96% of ad comments read and sorted by AI.
Not yet. Scaling winners automatically, where profitable products get fresh videos and a bigger budget, is coming. Today you can copy a winning ad, bring back past winners in one campaign that starts paused, and plan your ad budget for the month. Product growth tests are in beta.
Portantis is in closed beta and runs every day on a live store. New businesses join through a small founding cohort that the team onboards by hand, starting from the waitlist on the Portantis website.
Portantis looks at your real store sales too, so an ad is not stopped just because the ad platform counted fewer orders. If late sales change the picture after a pause, you are asked whether to turn the ad back on.
It suggests raises and you approve each one. Raises come in small steps and never go above the most you set for a day. They are held when your stock would not last or your available cash cannot cover the extra spend.
Each campaign and ad gets a simple score from 0 to 100 that shows how it is doing next to your other ads. You can see at a glance whether it is rising or falling.
You connect with Facebook, then pick the ad accounts and the Pages you advertise from. Your ad results then stay up to date on their own. Comment moderation and ad chats ask for their own permission when you switch them on.
Meta Ads is part of Portantis, now in closed beta. We set every founding store up by hand.
